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Dr Jo Holliday

Dr Jo Holliday

Jo Holliday

BSc, MA, PhD


Health Data Group Lead

Jo Holliday is the Health Data Group Lead for UK Biobank. Her main role is to manage the delivery of a wide range of enhancements projects within UK Biobank. In particular, she is responsible for the strategic planning of UK Biobank’s expansion of linkage to electronic health record data, and manages a team responsible for the development and implementation of web-based questionnaires. She also leads a programme of methodological research for maximising response rates and maintaining participant engagement in UK Biobank, has responsibility for the overall communication strategy to UK Biobank participants and co-ordinates NDPH’s online questionnaire sharing service.

Prior to joining the department in 2015, she spent 14 years in the School of Social Sciences at Cardiff University, where she also gained her PhD. During this time, Jo was Project/Trial Manager for a number of studies concerned with child and adolescent health. These projects included trials of complex public health interventions, secondary data analysis studies and policy evaluations.