Big data
The emergence of new digital technologies is allowing huge quantities of information on health exposures and outcomes to be captured, stored, and analysed using advanced statistical techniques. ‘Big data’ will provide new ways to conduct research and offers the potential of a dramatic increase in the scale and efficiency of clinical studies.
![a large computer server.](https://www.ndph.ox.ac.uk/images/research-2017/server_fotolia_crop_s.jpg/responsive_image?ratio=image&scale=w760)