Cookies on this website

We use cookies to ensure that we give you the best experience on our website. If you click 'Accept all cookies' we'll assume that you are happy to receive all cookies and you won't see this message again. If you click 'Reject all non-essential cookies' only necessary cookies providing core functionality such as security, network management, and accessibility will be enabled. Click 'Find out more' for information on how to change your cookie settings.

The benefits of improving access to mammographic screening are estimated using a contingent valuation experiment conducted on 458 women in 19 rural Australian towns. The contingent valuation survey provides women with information on mammographic screening and uses a closed-ended format to elicit their willingness to pay for a visit of a mobile mammographic screening unit. Single and double-bounded versions of the discrete response contingent valuation method are employed in the estimation of willingness to pay. The double-bounded contingent valuation approach is shown to be biased due to respondents having a greater disposition to respond 'no' when the bid amount in the follow-up question is higher than the bid amount offered in the initial question. Several approaches to dealing with this bias are examined.

Original publication




Journal article


Applied Economics

Publication Date





1647 - 1655