Lily Yu

Lily Yu is the Senior Digital Content Manager at Oxford Population Health. She is responsible for enhancing the department's online presence by transforming its digital platforms into captivating, user-optimised spaces that showcase the department’s impactful work through compelling and engaging content designed to inform, inspire, and connect with diverse audiences.

Lily’s career spans multiple industries, including entertainment, education, beauty, telecommunications, e-commerce, and luxury retail. She is passionate about connecting people through culture and creativity, while embracing and valuing diverse perspectives. Prior to joining Oxford Population Health, she led digital marketing and content creation initiatives at K11 MUSEA, the first museum-retail brand in China. There, she promoted cross-cultural events that made art, culture, and artisanal lifestyles digitally accessible to the public in Hong Kong.