P38 "Tell Me a Story": A Randomized Study Comparing Tabulated and Narrative Presentations of a Discrete Choice Experiment

Morrell L., Buchanan J., Roope L., Pouwels K., Robotham J., Walker S., Wordsworth S.

DOI

10.1016/j.jval.2025.09.3057

Type

Conference paper

Publisher

Elsevier BV

Publication Date

2025-12-01T00:00:00+00:00

Volume

28

Pages

S34 - S34

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