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Previous studies have shown high levels of selfreported nutrition label use, yet when tested consumers have difficulty in using label information effectively. Using verbal protocol analysis, this study explored nutrition label use directly, identifying the tasks consumers actually undertake, and how these are used to inform choice. The implications of the findings for labelling policy and nutrition education are discussed. © 2002, MCB UP Limited

Original publication

DOI

10.1108/00346650210436253

Type

Journal article

Journal

Nutrition & Food Science

Publication Date

01/08/2002

Volume

32

Pages

145 - 152