Exploring the Role of Dedicated Online Biotechnology News Providers in the Innovation Economy
Morrison M., Cornips L.
In this article, the authors examine the role of dedicated online biotechnology news providers in disseminating and shaping stories of technological promise within the bioeconomy. In this field, communication of future-orientated claims is closely linked to a firm's ability to attract speculative investment and so dedicated biotech news services play an important role in facilitating this interaction between technology producers and investors. Using the emerging field of regenerative medicine (RM) as a case study, the authors illustrate how coverage of RM biotechnologies and firms by these online news services acts to increase the intensity of promissory communication and how interaction between news providers can create dominant framings of particular events in which some aspects are emphasized while others are marginalized. Considered cumulatively, the authors show how these accounts ultimately present a highly linear account of technological innovation which renders the actions of multiple technoscientific actors meaningful to investors but at a cost to addressing the local contingencies of scientific research. © The Author(s) 2012.